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作者：Bellos, Ioannis; Kavadias, Stylianos
作者单位：George Mason University; University of Cambridge
摘要：Modern service design practices conceptualize services as multistep processes. At each step, customers derive an uncertain value, which depends on a functional benefit and a subjective experience. The latter may depend on experiences realized at previous steps. Service designs determine the provider effort at each step given that customers prefer less-variable experiences, and enable a holistic perspective of the overall experience. We quantify two factors that shape service designs: the type ...
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作者：He, Pu; Zheng, Fanyin; Belavina, Elena; Girotra, Karan
作者单位：Columbia University; Cornell University
摘要：We study customer preference for the bike-share system in the city of London. We estimate a structural demand model on the station network to learn the preference parameters and use the estimated model to provide insights on the design and expansion of the bike-share system. We highlight the importance of network effects in understanding customer demand and evaluating expansion strategies of transportation networks. In the particular example of the London bike-share system, we find that alloca...
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作者：Ederhof, Merle; Nagar, Venky; Rajan, Madhav
作者单位：Stanford University; Stanford University; University of Michigan System; University of Michigan; University of Chicago
摘要：This study uses a confidential Census sample of 151,900 U.S. manufacturing plant-years from 1974 to 2011 to investigate the impact of excluding the cost of unused capacity from key financial indicators, namely, product costs and gross margins. We estimate the magnitude of unused capacity cost as a percentage of sales to be about 4.8%, which for Compustat manufacturing firms in 2011 amounts to $142 billion (by comparison, the well-researched topic of research and development expenses totals to ...
