作者：Pun, Hubert; DeYong, Gregory D.
作者单位：Western University (University of Western Ontario); Southern Illinois University System; Southern Illinois University
摘要：In this paper, we use a two-period game theoretical model to examine the decisions of a manufacturer and a copycat firm who are competing for strategic customers. The manufacturer decides on the amount of its market expansion advertising investment in the first period and on its pricing strategy in both periods. Advertising increases the size of the pie, but eventually the manufacturer may end up inadvertently sharing the benefits with the copycat. After the first period, the copycat makes a m...
