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作者：Aouad, Ali; Elmachtoub, Adam N.; Ferreira, Kris J.; McNellis, Ryan
作者单位：University of London; London Business School; Columbia University; Columbia University; Harvard University
摘要：Problem definition: We seek to provide an interpretable framework for segmenting users in a population for personalized decision making. Methodology/results: We propose a general methodology, market segmentation trees (MSTs), for learning market segmentations explicitly driven by identifying differences in user response patterns. To demonstrate the versatility of our methodology, we design two new specialized MST algorithms: (i) choice model trees (CMTs), which can be used to predict a user's ...
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作者：Lowrey, John D.; Richards, Timothy J.; Hamilton, Stephen F.
作者单位：Northeastern University; Arizona State University; Arizona State University-Downtown Phoenix; California State University System; California Polytechnic State University San Luis Obispo
摘要：Problem definition: For grocery retailers, managing perishable food that is nearing expiry is a major challenge. Donating food to food banks is socially responsible, as it improves local communities and reduces waste generation. It also diverts food to a secondary, quality-differentiated market. Academic/practical relevance: In this paper, we quantify the economic impacts of this secondary market for food by examining donation and pricing behaviors for competing retailers. Methodology: We use ...
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作者：Choi, Je-ok; Saban, Daniela; Weintraub, Gabriel
作者单位：Stanford University; Stanford University
摘要：Problem definition: We consider the mechanism design problem of finding an optimal pay-as-bid mechanism in which a platform chooses an assortment of suppliers to balance the tradeoff between two objectives: providing enough variety to accommodate heterogeneous buyers, yet at low prices. Academic/practical relevance: Modern buying channels, including e-commerce and public procurement, often consist of a platform that mediates transactions. Frequently, these platforms implement simple and transp...
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作者：Li, Linqiu; Fang, Xin; Lim, Yun Fong
作者单位：Chinese Academy of Sciences; University of Science & Technology of China, CAS; Singapore Management University
摘要：Problem definition: We consider a customer-to-customer (C2C) platform that provides an inspection service. Uncertain about product authenticity, a seller sells a product through the platform. Before purchasing, a buyer obtains a signal of the product authenticity from the product's price set by the seller. The platform's inspection service can detect a counterfeit with a probability. If the product passes the inspection, the platform sends it to the buyer and charges the seller a commission fe...
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作者：Caro, Felipe; Cuenca, Anna Saez de Tejada
作者单位：University of California System; University of California Los Angeles; University of Navarra; IESE Business School
摘要：Problem definition: We study the adherence to the recommendations of a decision support system (DSS) for clearance markdowns at Zara, the Spanish fast fashion retailer. Our focus is on behavioral drivers of the decision to deviate from the recommendation, and the magnitude of the deviation when it occurs. Academic/practical relevance: A major obstacle in the implementation of prescriptive analytics is users' lack of trust in the tool, which leads to status quo bias. Understanding the behaviora...
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作者：Bolandifar, Ehsan; Chen, Zhong; Kouvelis, Panos; Zhou, Weihua
作者单位：Peking University Shenzhen Graduate School (PKU Shenzhen); Peking University; East China Normal University; Washington University (WUSTL); Zhejiang University
摘要：Problem definition: This paper studies an entrepreneur's pricing strategy in a reward-based crowdfunding campaign under asymmetric product quality information. We propose two signaling mechanisms and investigate how entrepreneurs can leverage their pricing strategy to signal a high-quality project. Academic/practical relevance: This problem is relevant to practice, as asymmetric quality information is a significant concern in reward based crowdfunding. High-quality entrepreneurs seek credible ...
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作者：Chung, Moonwon; Sharma, Luv; Malhotra, Manoj K.
作者单位：University System of Ohio; Cleveland State University; University of South Carolina System; University of South Carolina Columbia; University System of Ohio; Case Western Reserve University
摘要：Problem definition: Initial product design decisions are critically important for mobile apps, which show a relatively short time from launch to peak usage, thus providing a narrow window for success and no time for course correction based on market reaction. Mobile apps are designed using a highly modular architecture based on software development kits (SDKs), with SDK choices being sequentially determined along three dimensions-multiplicity (total number of SDKs), compatibility (SDK co-occur...
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作者：Huang, Ximin (Natalie); Atasu, Atalay; Tereyagoglu, Necati; Toktay, L. Beril
作者单位：University of Minnesota System; University of Minnesota Twin Cities; INSEAD Business School; University of South Carolina System; University of South Carolina Columbia; University System of Georgia; Georgia Institute of Technology
摘要：Problem definition: We study the economic rationale for certified pre-owned (CPO) programs and characterize the mechanism through which they influence secondary markets to create value for durable goods firms and consumers. Academic/practical relevance: Our study on understanding the market impact of CPO programs is highly relevant for industry given their prevalence in practice. Our work also contributes to the adverse selection literature in the context of the lemons problem by uncovering th...
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作者：He, Eryn Juan; Savin, Sergei; Goh, Joel; Teo, Chung-Piaw
作者单位：Utah System of Higher Education; University of Utah; University of Pennsylvania; National University of Singapore; National University of Singapore
摘要：Problem definition: Online platforms that provide on-demand services are often threatened by the phenomenon of leakage, where customer-provider pairs may decide to transact off-platform to avoid paying commissions to the platform. This paper investigates properties of services that make them vulnerable or resistant to leakage. Academic/ practical relevance: In practice, much attention has been given to platform leakage, with platforms experimenting with multiple approaches to alleviate leakage...
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作者：Hu, Ming; Liu, Yan
作者单位：University of Toronto; Hong Kong Polytechnic University
摘要：Problem definition: We consider a two-sided market competition problem where two platforms, such as Uber and Lyft, compete on both supply and demand sides and study the impact of precommitments in a variety of practically motivated instruments on the equilibrium outcomes. Academic/practical relevance: We extend a set of classic oligopoly pricing results to account for two-sided competition under demand uncertainty. Methodology: We investigate multi-stage competition games. Results: We start wi...
