作者：Slater, SF; Olson, EM
作者单位：University of Washington; University of Washington Bothell; University of Colorado System; University of Colorado at Colorado Springs
摘要：This paper describes a study that assesses the performance implications of matching marketing strategy to business strategy. In order to conduct this study we first reviewed the literature on marketing strategy to identify its key dimensions. We then conducted a survey of 1000 senior marketing executives about the strategic marketing practices adopted in their respective firms or business units, and developed scales to describe 11 strategic marketing activities. We next performed a K-means clu...
作者：Medcof, JW
作者单位：McMaster University
摘要：A linking of the Resource Based View of the firm, Resource Dependency Theory and the Vroom-Yetton model of leadership is used to show that when important technical (R&D) resources are located offshore for strategic and efficiency reasons, resource-based power goes with them. The extra-national technology units that embody those strategically important resources should be managed with inclusive methods that respect that power shift. Theoretical, empirical and managerial implications are drawn f...
作者：Hambrick, DC; Li, JT; Xin, K; Tsui, AS
作者单位：Columbia University; Hong Kong University of Science & Technology
摘要：We argue that compositional gaps in international joint venture (IJV) management groups, along parent company lines, will accentuate distinct managerial coalitions. Such gaps can occur on dimensions of observable demography, less apparent demography, or psychological characteristics. While compositional gaps in IJV management groups can provide the basis for healthy substantive conflict, such gaps-particularly if they are large-also tend to induce relationship conflict and heighten substantive...
