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作者：Kim, Alex Jiyoung; Balachander, Subramanian
作者单位：Sungkyunkwan University (SKKU); University of California System; University of California Riverside
摘要：Researchers in the marketing and operations management literature have investigated the issue of making optimal media planning decisions for advertising. Brand marketers have recently begun using online intent advertising (OIA), which is online advertising such as search or display advertising targeted at consumer intent, for brand building. Unlike traditional media advertising, OIA is sold through an auction of indicators of consumer intent such as keyword phrases. This practice raises questi...
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作者：Kim, Sangjo; Feng, Youyi; Xu, Jianjun
作者单位：Shanghai University of Finance & Economics; Dongbei University of Finance & Economics; Dongbei University of Finance & Economics
摘要：Our research investigates a joint inventory replenishment and pricing problem, where a seller controls the price of a leading product while restocking for all the products. We demonstrate that the seller's expected value functions present an L-(sic)-concave structure, recommending an optimal order-up-to inventory-level and list-price policy. Our findings reveal divergent economic relationships between products from the seller's and customer's perspectives, suggesting managers broaden their str...
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作者：Sun, Qiuzhuang; Chen, Piao; Wang, Xin; Ye, Zhi-Sheng
作者单位：University of Sydney; Zhejiang University; Shanghai Jiao Tong University; Shanghai Jiao Tong University; National University of Singapore; Zhejiang University
摘要：We study the robust production and maintenance control for a production system subject to degradation. A periodic maintenance scheme is considered, and the system production rate can be dynamically adjusted before maintenance, serving as a proactive way of degradation management. Optimal control of the degradation rate aims to strike a balance between the risk of failure and the production profit. We first consider the scenario in which the degradation rate increases linearly with the producti...
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作者：Feng, Qi; Shanthikumar, J. George
作者单位：Purdue University System; Purdue University; Purdue University System; Purdue University
摘要：This paper introduces the general philosophy of the Operational Data Analytics (ODA) framework for data-based decision modeling. The fundamental development of this framework lies in establishing the direct mapping from data to decision by identifying the appropriate class of operational statistics. The efficient decision making relies on a careful balance between data integration and decision validation. Through a canonical decision making problem under uncertainty, we show that the existing ...
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作者：Aydinliyim, Tolga; Cil, Eren B.; Murthy, Nagesh N.
作者单位：City University of New York (CUNY) System; Baruch College (CUNY); University of Oregon; City University of New York (CUNY) System; Baruch College (CUNY)
摘要：Motivated by interactions with a major player in the aerospace industry, we consider the relationship between a supplier of specialty material forgings and a buyer that manufactures airplane components by extensively machining down these forgings as per component design specifications. Due to high material removal costs, the buyer prefers these forgings to be as similar in geometry and size to the component as possible, that is, near-net-shape. The supplier, by default, is unable to deliver su...
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作者：Hu, Shu; Wei, Mike Mingcheng; Cui, Shiliang
作者单位：Southwest Jiaotong University; State University of New York (SUNY) System; University at Buffalo, SUNY; Georgetown University; Georgetown University
摘要：In this paper, we study how provision of product information and/or market information affects buyers' and sellers' behavior and the resultant sales in an online marketplace. We first identify the Pareto-dominant equilibrium for the sellers' pricing decisions. Then, we study the impact of market parameters on the sales of the platform in equilibrium, under various information structures. We find that the platform's sales increase with the size of potential buyers but change nonmonotonically wi...
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作者：Geda, Avinash; Pu, Jingchuan; Qiu, Liangfei
作者单位：University of North Carolina; University of North Carolina Wilmington; State University System of Florida; University of Florida; University of North Carolina; University of North Carolina Wilmington
摘要：Online arbitrage, a recent trend on e-commerce platforms, occurs when a firm (the arbitrage firm) copies the product description of another firm (the designer firm, who is the original seller of the product) and sells the product at a marked-up price on a different platform from the designer firm. Once receiving a consumer's order, the arbitrage firm creates an order at the designer firm with a fake account and the consumer's shipping information. In this process, the designer firms fulfill al...
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作者：Huang, Yuxin; Shen, Yi; Lai, Fujun; Luo, Xin (Robert)
作者单位：Soochow University - China; University of Southern Mississippi; University of New Mexico
摘要：Challenging conventional epistemological stances, we unravel two paradoxes of communication strategies in the emerging context of sharing economy. Specifically, the conformity-distinctiveness paradox asserts that differing from hotels improves hosts' economic performance, but such economic benefit diminishes when deviating from the norms in hospitality settings. The economic-social paradox propounds that positioning away from hotels improves social performance but may not result in optimal eco...
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作者：Zheng, Hong; Tian, Lin; Li, Guo
作者单位：Beijing Institute of Technology; Beijing Institute of Technology; Fudan University; Beijing Institute of Technology
摘要：In recent decades, manufacturers have relied on giant retailers or e-tailers to distribute their products. Given this evolution, some retailers have started demanding a profit-margin-guarantee contract (PMG contract), under which the manufacturer must ensure that the retailer's profit margin does not fall below a certain level (PMG rate). Conventional wisdom suggests that a PMG contract creates a life-or-death struggle for the manufacturer and that a retailer with a PMG contract can gain a com...
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作者：Ma, Yuanzheng; Wang, Tong; Zheng, Huan
作者单位：Shanghai Jiao Tong University; Shanghai Jiao Tong University
摘要：We study a sequential resource allocation problem balancing fairness and efficiency for nonprofit operations. (Un)fairness is measured by the expected maximum demand shortfall among all communities, and (in)efficiency is measured by the expected remaining resources after allocation. We characterize the optimal allocation policy as a two-threshold policy in which the optimal allocation quantities are spoon-shaped in terms of the current maximum demand shortfall. We further show that the thresho...
