作者：Agarwal, Rajshree; Bacco, Francesca; Camuffo, Arnaldo; Coali, Andrea; Gambardella, Alfonso; Msangi, Haji; Sonka, Steven; Temu, Anna; Waized, Betty; Wormald, Audra
作者单位：University System of Maryland; University of Maryland College Park; Vrije Universiteit Amsterdam; Bocconi University; University of Illinois System; University of Illinois Urbana-Champaign; Sokoine University of Agriculture; University of North Carolina; University of North Carolina Chapel Hill; University of North Carolina School of Medicine
摘要：Entrepreneurs making decisions under uncertainty are encouraged to evaluate their initial ideas through hypothesis testing, but entrepreneurial approaches vary in their emphasis on ex-ante theory development prior to collecting evidence. In this paper, we examine whether and how entrepreneurs benefit from adopting an evidence-based approach or a theory-and-evidence-based approach to decision making. We conducted a field experiment with Tanzanian agribusiness entrepreneurs by randomly assigning...
作者：Favaron, Saverio Dave; Di Stefano, Giada
作者单位：SKEMA Business School; Universite Cote d'Azur; Bocconi University
摘要：In a world where five stars have become the standard for evaluating many transactions and consumers turn to the crowd for guidance when making a wide variety of choices, organizations cannot dismiss online reviews as inconsequential. And whereas we know a lot about how organizations respond to reviews online, there has been a lack of systematic evidence showing how organizations behave in response to online feedback once their screens are turned off. This paper leverages a novel combination of...
