2003

最新文章

• Environmental influences on MNE subsidiary roles: economic integration and the Nordic countries AI翻译
  作者：Benito, GRG; Grogaard, B; Narula, R
  作者单位：BI Norwegian Business School; Copenhagen Business School
  摘要：We seek to examine the importance of environmental factors in determining MNE subsidiary roles. In particular, we examine the environmental factors associated with 'deep' integration schemes such as the EU. Such schemes require a convergence of economic structure, due to the establishment of common regional institutions, regulations and policies. Specifically, we distinguish between the scope of activities performed by subsidiaries, and the level of competence of those subsidiaries. The empiri...
• A memoir and reflection: knowledge and an evolutionary theory of the multinational firm 10 years later AI翻译
  作者：Kogut, B; Zander, U
  作者单位：INSEAD Business School; Stockholm School of Economics
  摘要：The production of the 1993 article awarded the JIBS Decade Award was written during a time when ideas regarding knowledge and the international expansion of the firm confronted a hostile audience. The sources of these ideas were directly related in Winter's and Roger's prior work, but also to a broader literature on 'category errors' and technology transfer. The theory of the firm as a social community is a distinctly sociological theory and, though sharing many key ideas with the resource-bas...
• How perceived brand globalness creates brand value AI翻译
  作者：Steenkamp, JBEM; Batra, R; Alden, DL
  作者单位：Tilburg University; University of Michigan System; University of Michigan; University of Hawaii System
  摘要：In today's multinational marketplace, it is increasingly important to understand why some consumers prefer global brands to local brands. We delineate three pathways through which perceived brand globalness (PBG) influences the likelihood of brand purchase. Using consumer data from the U.S.A. and Korea, we find that PBG is positively related to both perceived brand quality and prestige and, through them, to purchase likelihood. The effect through perceived quality is strongest. PBG effects are...
• Insider ownership, human resource strategies and performance in a transition economy AI翻译
  作者：Buck, T; Filatotchev, I; Demina, N; Wright, M
  作者单位：De Montfort University; University of Bradford; University of Nottingham
  摘要：Researchers and potential investors in transition economies need to understand the Human Resource Management (HRM) strategies of target firms, since human resources are arguably their most valuable assets. Understanding is difficult, however, because HRM strategies help to determine firms' performance, but are in turn influenced by corporate governance, particularly insider ownership. This paper employs a structural equation modeling methodology to examine the relations between governance, HRM...
• Manufacturer governance of foreign distributor relationships: do relational norms enhance competitiveness in the export market? AI翻译
  作者：Zhang, C; Cavusgil, ST; Roath, AS
  作者单位：Michigan State University; Michigan State University's Broad College of Business; University of Oklahoma System; University of Oklahoma - Norman
  摘要：Research on international marketing channels accentuates the importance of relational norms and trust-building activities between buyers and sellers. Indeed, cultural and country differences may limit the use and effectiveness of traditional tools (such as market incentives and authoritative control) that govern the relationship between an exporting manufacturer and its foreign distributor. Consequently, exporting manufacturers need to emphasize relationships with their foreign distributors. T...