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作者：Diamantopoulos, Adamantios; Florack, Arnd; Halkias, Georgios; Palcu, Johanna
作者单位：University of Vienna; University of Vienna
摘要：Drawing on the stereotype content model (SCM), we investigate the impact of both explicit and implicit country stereotypes on consumer preferences. In Study 1, we show that the competence dimension of the SCM (measured both explicitly and implicitly) drives purchase intention by positively influencing brand affect. In Study 2, we disentangle further the role of explicit and implicit stereotypes and show that explicit judgments of country competence are better predictors of deliberate consumer ...
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作者：Awanis, Sandra; Schlegelmilch, Bodo B.; Cui, Charles Chi
作者单位：Lancaster University; Sun Yat Sen University; University of Manchester; Alliance Manchester Business School
摘要：Materialism has an ugly face. The dominant view of materialism regards materialists as self-prioritizing individuals who oppose collective and prosocial goals in favor of a lifestyle led by money, possessions, and status. The present research argues that there is a side of materialism that is concerned with collective-oriented interests. We examine the nature and consequences of collective-oriented materialism - the belief system that ascribes importance to possessions for their symbolic and s...
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作者：Gineikiene, Justina; Diamantopoulos, Adamantios
作者单位：ISM University of Management & Economics; University of Vienna
摘要：Drawing from negativity bias, fading affect bias, and ambivalence literature, we provide evidence that consumer nostalgia acts as a countervailing force to consumer animosity in historically connected markets (HCMs), that is, trading countries that previously were part of the same country but are now independent. For both Soviet-era and (new) Russian brands, our findings show that nostalgia can compensate for the negative effects of animosity on product judgment and product ownership in HCMs c...
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作者：Heinberg, Martin; Ozkaya, H. Erkan; Taube, Markus
作者单位：University of Leeds; California State University System; California State Polytechnic University Pomona; University of Duisburg Essen; Nankai University
摘要：This study explores how positioning a brand as global and/or local iconic can moderate the impact of advertising frequency (AF) on brand attitudes in an emerging market context. We argue that brands may be seen as the source of an advertisement and that the positioning of a brand can thus enhance source attractiveness, and/or source credibility, which in turn facilitate the impact of AF on brand attitudes. Our results support that both a global and a local iconic positioning enhance the AF-bra...
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作者：Mithani, Murad A.
摘要：This study examines how philanthropy can mitigate liability of foreignness (LOF) in the aftermath of a national disaster. A major disaster restructures the social landscape, creating an avenue for corporate contributions to play a role in recovery and relief efforts. This social restructuring offers a valuable opportunity for multinational enterprises (MNEs) to establish strong local ties. In turn, MNE contributions at such times have a stronger impact on their local acceptance. Thus, MNEs can...
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作者：Clarke, James E.; Liesch, Peter W.
作者单位：University of Queensland
摘要：We interpret the wait-and-see strategy as a decision to maintain unchanged the firm's commitments to its business network relationships. To explain why firms choose a wait-and-see strategy, we propose an extension to the relationship commitment decisions aspect of the Uppsala internationalization process (IP) Model. With this development, we explain that the wait-and-see strategy can result from a change in the levels of risk assumed in the firm and not only from the decision to adjust the ris...
