3期

最新文章

• Understanding the structural characteristics of a firm's whole buyer-supplier network and its impact on international business performance AI翻译
  作者：Sharma, Amalesh; Kumar, V.; Yan, Jun; Borah, Sourav Bikash; Adhikary, Anirban
  作者单位：Texas A&M University System; Texas A&M University College Station; Mays Business School; University System of Georgia; Georgia State University; Huazhong University of Science & Technology; Texas A&M University System; Texas A&M University College Station; Indian School of Business (ISB); Huazhong University of Science & Technology; Indian Institute of Management (IIM System); Indian Institute of Management Ahmedabad; Indian Institute of Management (IIM System); Indian Institute of Management Udaipur (IIMU)
  摘要：Building on the network theory and the concept of organizational ambidexterity, we investigate the impact of structural characteristics of a firm's whole buyer-supplier network: network density, betweenness centralization, and average clustering coefficient on its international business (IB) performance. We also explore the moderating roles of average path length and PageRank centrality. Using a manually-collected dataset and a robust empirical methodology, we find that, while network density ...
• Once bitten, not necessarily shy? Determinants of foreign market re-entry commitment strategies AI翻译
  作者：Surdu, Irina; Mellahi, Kamel; Glaister, Keith W.
  作者单位：University of Reading; University of Warwick; University of Leeds
  摘要：We investigate foreign market re-entry commitment strategies, namely the changes in the modes of operation (commitment) undertaken by multinational enterprises (MNEs) as they return to foreign markets from which they had previously exited. We combine organisational learning theory with the institutional change literature to examine the antecedents of re-entry commitment strategies. From an analysis of 1020 re-entry events between 1980 and 2016, we find that operation mode prior to exit is a st...
• Foreign operation methods, 2nd edition AI翻译
  作者：Meyer, Klaus E.
  作者单位：Western University (University of Western Ontario)
• Dodging bullets: The heterogeneous effect of political violence on greenfield FDI (vol 48, pg 862, 2017) AI翻译
  作者：Witte, Caroline T.; Burger, Martijn J.; Ianchovichina, Elena I.; Pennings, Enrico
  作者单位：Copenhagen Business School; Erasmus University Rotterdam - Excl Erasmus MC; Erasmus University Rotterdam; Tinbergen Institute; Erasmus University Rotterdam - Excl Erasmus MC; Erasmus University Rotterdam; The World Bank
• Psychic distance and performance of MNCs during marketing crises AI翻译
  作者：Dinner, Isaac M.; Kushwaha, Tarun; Steenkamp, Jan-Benedict E. M.
  摘要：When multinational corporations face foreign marketing crises, the psychic distance between the home and host country represents a distinct challenge. This paper examines the curvilinear relationship between psychic distance and firm performance during marketing crises, and the moderating role of marketing capabilities. We test our hypotheses using an event study on a panel dataset of 217 firms based in 19 countries facing crises in 41 host countries. The results show that (1) marketing crises...
• Beyond country image favorability: How brand positioning via country personality stereotypes enhances brand evaluations AI翻译
  作者：Magnusson, Peter; Westjohn, Stanford A.; Sirianni, Nancy J.
  作者单位：University of Alabama System; University of Alabama Tuscaloosa
  摘要：Across four lab experiments and a field study, we find that brands are evaluated more favorably when the brand is positioned in a manner that is congruent with the brand's home country personality stereotype than when brand positioning is incongruent. Results demonstrate that cultural authenticity mediates this effect. We also uncover a moderating effect whereby brands are viewed more favorably when brand positioning and country personality stereotypes are incongruent, rather than congruent, u...
• Import-based market experience and firms' exit from export markets AI翻译
  作者：Choquette, Eliane
  作者单位：Aarhus University
  摘要：Empirical evidence shows that firms' internationalization process can be non-linear and often includes de-internationalization events. This study focuses on one type of de-internationalization event - a firm's decision to exit an export market - and asks how international experience affects its probability of occurrence. In particular, this study complements existing literature by looking at the effect of import-based market experience - considered as a source of market-specific knowledge prio...
• Celebrity endorsements in emerging markets: Align endorsers with brands or with consumers? AI翻译
  作者：Roy, Subhadip; Guha, Abhijit; Biswas, Abhijit; Grewal, Dhruv
  作者单位：Indian Institute of Management (IIM System); Indian Institute of Management Ahmedabad; University of South Carolina System; University of South Carolina Columbia; Wayne State University; Babson College
  摘要：This paper investigates country-of-origin (CO) effects as they relate to celebrity endorsements. Across multiple studies in emerging markets, the authors show that consumers' evaluations depend on the match between (1) celebrity CO and consumer CO (termed consumer CO fit), and (2) celebrity CO and brand CO (termed brand CO fit). If there is a trade-off between consumer CO fit and brand CO fit, the authors identify contingencies (e.g., ethnocentrism levels) that determine which type of CO fit l...