8期

最新文章

• Managerial metric use in marketing decisions across 16 countries: A cultural perspective AI翻译
  作者：Mintz, Ofer; Currim, Imran S.; Steenkamp, Jan-Benedict E. M.; de Jong, Martijn
  作者单位：University of Technology Sydney; University of California System; University of California Irvine; University of North Carolina; University of North Carolina Chapel Hill; Erasmus University Rotterdam; Erasmus University Rotterdam - Excl Erasmus MC
  摘要：Research on metrics is consistently designated a priority by academics and practitioners. However, less is known about how culture and cross-national differences can potentially impact metric use, which is theoretically and managerially limiting. This work develops a model that examines national and organizational cultural antecedents while controlling for the decision setting. Testing the model on data collected from 4384 managerial decisions from 1637 firms in 16 countries reveals that both ...
• E-platform use and exporting in the context of Alibaba: A signaling theory perspective AI翻译
  作者：Jean, Ruey-Jer; Kim, Daekwan; Zhou, Kevin Zheng; Cavusgil, S. Tamer
  作者单位：National Chengchi University; State University System of Florida; Florida State University; University of Hong Kong; University System of Georgia; Georgia State University; University of Leeds; University of South Australia
  摘要：Despite the prominent role played by B2B electronic platforms (E-platforms) in assisting exporters, extant research pays scant attention to how, and under what conditions, exporters can deploy B2B E-platforms to enhance their sales performance. Drawing on signaling theory, we examine how the deployment of E-platforms affects export sales performance via foreign buyer contact. We also explore the moderating roles of institutional environment and export growth strategy. We test our model with a ...
• Platform-based mobile payments adoption in emerging and developed countries: Role of country-level heterogeneity and network effects AI翻译
  作者：Kumar, V.; Nim, Nandini; Agarwal, Amit
  作者单位：Indian School of Business (ISB); MICA; University System of Georgia; Georgia State University
  摘要：Platform-based payment servicessuch as mobile wallets (Mwallet) provide a unique value proposition to both customers and firms over other digital payment methods. Interestingly, the story of platform-based mobile payments adoption is unfolding differently across countries, with some emerging countries (China and India) outperforming developed countries. Using extant literature in International Business/International Marketing, industry reports, and qualitative interviews, we present a conceptu...
• The overarching role of international marketing: Relevance and centrality in research and practice AI翻译
  作者：Samiee, Saeed; Katsikeas, Constantine S.; Hult, G. Tomas M.
  作者单位：University of Tulsa; University of Leeds; Michigan State University; Michigan State University's Broad College of Business
  摘要：Classic business literature asserts the central role of marketing as foundational to the existence of organizations, and further notes that marketing must permeate all areas of a business enterprise. Leveraging this premise, we examine marketing scholars' contributions to the international business (IB) literature - specifically notable works in exporting and market entry. Despite the overarching role of marketing in business, our systematic examination of published works in JIBS identified on...
• Toward a loose coupling view of digital globalization AI翻译
  作者：Nambisan, Satish; Luo, Yadong
  作者单位：University System of Ohio; Case Western Reserve University; University of Miami; Sun Yat Sen University
  摘要：The emerging digital context for international business along with rising deglobalization forces have accentuated multinational enterprises' organizing challenges, particularly with regard to managing relationships with global platform and ecosystem partners. We propose that the loose coupling perspective, which suggests the coexistence of coupling (linkages) to maintain responsiveness and looseness (separateness) to retain distinctiveness, can provide valuable insights on addressing such exte...
• Sharing economy: International marketing strategies AI翻译
  作者：Kozlenkova, Irina V.; Lee, Ju-Yeon; Xiang, Diandian; Palmatier, Robert W.
  作者单位：University of Virginia; Iowa State University; Zhongnan University of Economics & Law; University of Washington; University of Washington Seattle
  摘要：The sharing economy (SE) is growing rapidly around the globe, but SE firms often encounter challenges and even failures when entering some countries. The authors conduct a meta-analysis to investigate the effectiveness of key strategic drivers of SE participation (utilitarian value, social value, hedonic value, sustainability value, and trust) and examine their relative effectiveness across global contingencies (economic/competitive, cultural, societal, technological, regulatory, and demograph...
• Brand credibility and marketplace globalization: The role of perceived brand globalness and localness AI翻译
  作者：Mandler, Timo; Bartsch, Fabian; Han, C. Min
  作者单位：Universite Federale Toulouse Midi-Pyrenees (ComUE); Universite de Toulouse; TBS Education; IESEG School of Management; Hanyang University
  摘要：Consumers in Western markets are increasingly critical towards globalization and re-embrace local values. Companies thus must decide whether to continue to pursue global branding strategies and/or rejuvenate local branding strategies. To explore the implications of market globalization for consumer preferences, we use signaling theory to investigate the role of perceived brand globalness (PBG) and brand localness (PBL) as signals of brand credibility, related downstream effects and boundary co...
• Acting on anger: Cultural value moderators of the effects of consumer animosity AI翻译
  作者：Westjohn, Stanford A.; Magnusson, Peter; Peng, Yi; Jung, Hyeyoon
  作者单位：University of Alabama System; University of Alabama Tuscaloosa
  摘要：The recent rise in protectionism and demonization of foreign countries has increased the risk of brands falling victim to the negative effects of consumer animosity, or strong negative affect directed at a foreign country. We investigate the role of cultural values as moderating the relationship between consumer animosity and willingness to buy. The combined results of a meta-analysis and six experiments in the US and China offer strong evidence that collectivism and long-term orientation miti...
• The two sides of cooperation in export relationships: When more is not better AI翻译
  作者：Obadia, Claude; Robson, Matthew J.
  作者单位：Cardiff University
  摘要：Studies have questioned the beneficial effects of exporter-importer cooperation by showing, without explaining, that it may not have a positive effect on performance. We contend that cooperation carries the genes of its own demise. We develop a model drawing insights from exchange theory and the dark-side perspective of social relationships, which we then test using two consecutive data collection efforts with exporters. Results suggest the influence of cooperation on exporter market performan...
• Speed and synchronization in foreign market network entry: A note on the revisited Uppsala model AI翻译
  作者：Johanson, Jan; Johanson, Martin
  作者单位：Uppsala University; Dalarna University; University of Huddersfield
  摘要：A well-established interpretation of the Uppsala model is that it predicts a slow internationalization. Research has shown that it is not inevitable. It shows that rapid internationalization can happen in some cases, suggesting that the model needs to be reassessed. In an attempt to respond to this challenge, we return to the model as it was proposed in 2009, and look to improve its temporal aspects by reexamining the process of gaining an insidership position and the impact that has on both t...