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作者：Kozlenkova, Irina V.; Lee, Ju-Yeon; Xiang, Diandian; Palmatier, Robert W.
作者单位：University of Virginia; Iowa State University; Zhongnan University of Economics & Law; University of Washington; University of Washington Seattle
摘要：The sharing economy (SE) is growing rapidly around the globe, but SE firms often encounter challenges and even failures when entering some countries. The authors conduct a meta-analysis to investigate the effectiveness of key strategic drivers of SE participation (utilitarian value, social value, hedonic value, sustainability value, and trust) and examine their relative effectiveness across global contingencies (economic/competitive, cultural, societal, technological, regulatory, and demograph...
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作者：Ozturk, Ayse; Cavusgil, S. Tamer; Ozturk, O. Cem
作者单位：University of South Carolina System; University of South Carolina Columbia; University System of Georgia; Georgia State University; University of Leeds; University of South Australia
摘要：Are consumers across countries becoming more similar over time in terms of their spending across product categories? If so, what are the antecedents and consequences of convergence in consumption? These questions are of interest to scholars and managers alike. To examine them, we propose a novel empirical framework that encompasses: (1) a new measure of consumption convergence (budget allocation gap), and (2) an econometric model that links consumption convergence to its antecedents and conseq...
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作者：Mandler, Timo; Bartsch, Fabian; Han, C. Min
作者单位：Universite Federale Toulouse Midi-Pyrenees (ComUE); Universite de Toulouse; TBS Education; IESEG School of Management; Hanyang University
摘要：Consumers in Western markets are increasingly critical towards globalization and re-embrace local values. Companies thus must decide whether to continue to pursue global branding strategies and/or rejuvenate local branding strategies. To explore the implications of market globalization for consumer preferences, we use signaling theory to investigate the role of perceived brand globalness (PBG) and brand localness (PBL) as signals of brand credibility, related downstream effects and boundary co...
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作者：Westjohn, Stanford A.; Magnusson, Peter; Peng, Yi; Jung, Hyeyoon
作者单位：University of Alabama System; University of Alabama Tuscaloosa
摘要：The recent rise in protectionism and demonization of foreign countries has increased the risk of brands falling victim to the negative effects of consumer animosity, or strong negative affect directed at a foreign country. We investigate the role of cultural values as moderating the relationship between consumer animosity and willingness to buy. The combined results of a meta-analysis and six experiments in the US and China offer strong evidence that collectivism and long-term orientation miti...
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作者：Chan, Christine M.; Du, Jialin
作者单位：University of Hong Kong; Renmin University of China
摘要：Little is known about how the dynamic process of pro-market reforms influences the performance of foreign affiliates in emerging economies and how multinational enterprises (MNEs) can deal with such a dynamic process. This study disentangles the dynamic process of pro-market reforms into three dimensions - speed, (un)predictability, and (un)synchronization - and argues that the performance of foreign affiliates suffers when pro-market reforms are slow, unpredictable, and unsynchronized. To mit...
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作者：Dheer, Ratan J. S.; Egri, Carolyn P.; Trevino, Len J.
作者单位：Eastern Michigan University; Simon Fraser University; State University System of Florida; Florida Atlantic University
摘要：Although the novel coronavirus that has resulted in more than 3 million deaths and 140 million cases of infection worldwide has wreaked havoc globally, some nations were more successful than others in curbing growth in their number of cases, thereby saving lives. In this research note, we integrate insights from cross-cultural research with inquiry in social psychology and public health literatures to advance a theoretically grounded and culturally derived explanation of cross-national varianc...
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作者：Sun, Pei; Doh, Jonathan P.; Rajwani, Tazeeb; Siegel, Donald
作者单位：University of Manchester; Alliance Manchester Business School; Villanova University; University of Surrey; Arizona State University; Arizona State University-Tempe
摘要：Multinational enterprises are deeply engaged in nonmarket strategy (NMS), including both corporate political activity (CPA) and strategic corporate social responsibility (SCSR). In this review, we document the multinational NMS research according to contributions' theme, method, context, theory, and level of analysis. We then develop an institutional multiplicity framework to organize our analysis of this large and fragmented body of literature. In so doing, we identify the most impactful cont...
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作者：Hu, Tianyou; Natarajan, Siddharth; Delios, Andrew
作者单位：King Fahd University of Petroleum & Minerals; Chinese University of Hong Kong; National University of Singapore
摘要：We investigate how intergovernmental ties at subnational levels between home and host countries influence the intensity and location of foreign direct investment (FDI) inflows. We focus on an intriguing type of subnational tie, namely, International Friendship (Sister) Cities. A sister city is a decentralized form of intergovernmental relationship that provides a platform by which a multinational corporation (MNC) can approach a local government, customers, and clients to acquire localized inf...
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作者：Bohnsack, Rene; Ciulli, Francesca; Kolk, Ans
作者单位：Universidade Catolica Portuguesa; Radboud University Nijmegen; University of Amsterdam
摘要：This article ties in directly with recently intensified interest in business models in international business (IB), using the energy transition as empirical context to explore their relevance in firm internationalization. The global energy transition presents a challenge for almost all industries, but some face specific difficulties particularly important from an IB perspective. We study a set of European firms that used to operate in a highly regulated context with (partial) state ownership, ...
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作者：Tietze, Susanne
作者单位：Sheffield Hallam University
