作者:Geyskens, Inge; Steenkamp, Jan-Benedict E. M.; Kumar, Nirmalya
作者单位:Tilburg University; University of North Carolina; University of North Carolina Chapel Hill; University of London; London Business School; University of London; London Business School
摘要:Since the publication of Williamson's Markets and Hierarchies, many empirical articles have investigated the tenets of transaction cost theory. Using meta-analytic techniques, we quantitatively synthesized and evaluated transaction cost-based empirical research on organizational boundary (make, buy, or ally) decisions. We found strong support for the theory for both make versus buy and ally versus buy decisions. However, we did not find evidence that asset specificity had stronger predictive p...