作者：Strulov-Shlain, Avner
作者单位：University of Chicago
摘要：Firms arguably price at ninety-nine-ending prices because of left-digit bias-the tendency of consumers to perceive a $4.99 as much lower than a $5.00. Analysis of retail scanner data on 3500 products sold by twenty-five U.S. chains provides robust support for this explanation. I structurally estimate the magnitude of left-digit bias and find that consumers respond to a one-cent increase from a ninety-nine-ending price as if it were more than a twenty-cent increase. Next, I solve a portable mod...
作者：Anderson, Simon; Baik, Alicia; Larson, Nathan
作者单位：University of Virginia; American University
摘要：We study list price competition when firms can individually target consumer discounts (at a cost) afterwards, and we address recent privacy regulation (like the GDPR) allowing consumers to choose whether to opt-in to targeting. Targeted consumers receive poaching and retention discount offers. Equilibrium discount offers are in mixed strategies, but only two firms vie for each contested consumer and final profits on them are Bertrand-like. When targeting is unrestricted, firm list pricing rese...
