Overcoming Negative Media Coverage: Does Government Communication Matter?

• 成果类型: Article
• 署名作者: Liu, Brooke Fisher; Horsley, J. Suzanne; Yang, Kaifeng
• 署名单位: University System of Maryland; University of Maryland College Park; University of Alabama System; University of Alabama Tuscaloosa; State University System of Florida; Florida State University
• 刊物名称: JOURNAL OF PUBLIC ADMINISTRATION RESEARCH AND THEORY
• ISSN/ISSBN: 1053-1858
• DOI: 10.1093/jopart/mur078
• 发表日期: 2012
• 页码: 597-621
• 关键词: public-relations; Political environment; Social trust; performance; management; sector; POLICY

摘要

Public administration scholars often note that government should engage in more effective external communication to improve citizen trust and maintain political legitimacy. An important part of the belief is that more effective communication can lead to more favorable media coverage that ultimately shapes citizen trust in government. However, the link between government communication and media coverage remains empirically untested. Through a survey of 881 government and business communicators, this study tests the relationship between external communication activities and media coverage. The study shows that government organizations report being less likely to have favorable news coverage than their private counterparts, but most government organizations do report that their media coverage is favorable. Moreover, the results show that active media interaction, organizational support for communication, and adequate communication budget are associated with reporting more favorable coverage. In comparison, a different set of variables, except adequate communication budget, are found to affect whether business organizations report having more favorable media coverage.