Shaping up for e-commerce: Institutional enablers of the organizational assimilation of Web technologies

• 成果类型: Article
• 署名作者: Chatterjee, D; Grewal, R; Sambamurthy, V
• 署名单位: University System of Georgia; University of Georgia; Pennsylvania Commonwealth System of Higher Education (PCSHE); Pennsylvania State University; Pennsylvania State University - University Park; Michigan State University; Michigan State University's Broad College of Business
• 刊物名称: MIS QUARTERLY
• ISSN/ISSBN: 0276-7783
• DOI: 10.2307/4132321
• 发表日期: 2002
• 页码: 65-89
• 关键词: information-technology; Product innovation; implementation; RETHINKING; management; KNOWLEDGE; adoption; MODEL

摘要

The global reach of the Web technological platform, along with the range of services that it supports, makes it a powerful business resource, However, realization of operational and strategic benefits is contingent on effective assimilation of this type III IS innovation. This paper draws upon institutional theory and the conceptual lens of structuring and metastructuring actions to explain the importance of three factors-top management championship, strategic investment rationale, and extent of coordination-in achieving higher levels of Web assimilation within an organization. Survey data are utilized to test a nomological network of relationships among these factors and the extent of organizational assimilation of Web technologies.