WHEN ALL PRODUCTS ARE DIGITAL : COMPLEXITY AND INTANGIBLE VALUE IN THE ECOSYSTEM OF DIGITIZING FIRMS

• 成果类型: Article
• 署名作者: Rahmati, Pouya; Tafti, Ali; Westland, J. Christopher; Hidalgo, Cesar
• 署名单位: University System of Georgia; University of Georgia; University of Illinois System; University of Illinois Chicago; University of Illinois Chicago Hospital; Universite de Toulouse
• 刊物名称: MIS QUARTERLY
• ISSN/ISSBN: 0276-7783
• DOI: 10.25300/MISQ/2021/15384
• 发表日期: 2021
• 页码: 1025-1058
• 关键词: information-technology; Competitive advantage; STRATEGIC ALLIANCES; BUSINESS STRATEGY; market value; INNOVATION; capabilities; performance; KNOWLEDGE; mergers

摘要

During the last four decades, digital technologies have disrupted many industries. Car control systems have gone from mechanical to digital. Telephones have changed from sound boxes to portable computers. But have the firms that digitized their products and services become more valuable than firms that didn't? Here we introduce the construct of digital proximity, which considers the interdependent activities of firms linked in an economic network. We then explore how the digitization of products and services affects a company's Tobin's q-the ratio of market value over assets-a measure of the intangible value of a firm. Our panel regression methods and robustness tests suggest the positive influence of a firm's digital proximity on its Tobin's q. This implies that firms able to come closer to the digital sector have increased their intangible value compared to those that have failed to do so. These findings contribute a new way of measuring digitization and its impact on firm performance that is complementary to traditional measures of information technology (IT) intensity.