Online reverse auctions and the dynamics of trust

• 成果类型: Article
• 署名作者: Charki, Mohamed Hedi; Josserand, Emmanuel
• 署名单位: Universite Catholique de Lille; EDHEC Business School; Universite PSL; Universite Paris-Dauphine
• 刊物名称: JOURNAL OF MANAGEMENT INFORMATION SYSTEMS
• ISSN/ISSBN: 0742-1222
• DOI: 10.2753/MIS0742-1222240407
• 发表日期: 2008
• 页码: 175-197
• 关键词: information-technology; Marketplaces; COMMITMENT; discipline; distrust; MARKETS

摘要

This research explores the effect of the introduction of online reverse auctions (ORAs) on interorganizational trust between buyers and suppliers in the retail industry. Building upon the notion of the spirit of the technology and the organizing vision, we shed light on the equivoque nature of ORAs. In an integrative model, we show how the desocialization associated with the introduction to ORAs can lead to distrust. Our findings show specifically the importance of the role played by technical problems and rumors.