Anatomy of Successful Business Models for Complex Services: Insights from the Telemedicine Field

• 成果类型: Article
• 署名作者: Peters, Christoph; Blohm, Ivo; Leimeister, Jan Marco
• 署名单位: University of St Gallen; Universitat Kassel; University of St Gallen; University of St Gallen; Universitat Kassel; Universitat Kassel
• 刊物名称: JOURNAL OF MANAGEMENT INFORMATION SYSTEMS
• ISSN/ISSBN: 0742-1222
• DOI: 10.1080/07421222.2015.1095034
• 发表日期: 2015
• 页码: 75-104
• 关键词: health-care; TECHNOLOGY; management; systems; FUTURE

摘要

Telemedicine services may improve the quality of life of individuals while also reducing the costs of service provisioning. They represent an important but as yet understudied type of complex services that integrates many stakeholders acting in service value networks. These complex services typically comprise a combination of information technology (IT) services and highly person-oriented, non-IT services, and are characterized by long service delivery periods. In such an environment, it is particularly difficult to generate successful and sustainable business models, which are necessary for the widespread provision of telemedicine services. Following a design research approach, we develop and evaluate the CompBizMod framework, a morphological box allowing for: (1) the analysis, description, and classification of telemedicine business models, (2) the identification of white spots for future business opportunities, (3) and the identification of patterns for successful business models. We contribute to the literature by presenting a specific business model framework and identifying three business model patterns in the telemedicine industry. We exhibit how business models for complex services can be decomposed into their constituent elements and present an easy and replicable approach for identifying business model patterns in a given industry.