Managing Digital Platforms with Robust Multi-Sided Recommender Systems

• 成果类型: Article
• 署名作者: Malgonde, Onkar S.; Zhang, He; Padmanabhan, Balaji; Limayem, Moez
• 署名单位: University of North Texas System; University of North Texas Denton; State University System of Florida; University of South Florida; State University System of Florida; University of North Florida; University of North Texas System; University of North Texas Denton
• 刊物名称: JOURNAL OF MANAGEMENT INFORMATION SYSTEMS
• ISSN/ISSBN: 0742-1222
• DOI: 10.1080/07421222.2022.2127440
• 发表日期: 2022
• 页码: 938-968
• 关键词: model

摘要

Digital platforms have replaced traditional markets in most industries and orchestrate socioeconomic aspects of our lives. We address the problem of negative direct side network effects that arise with an increased number of agents on one side of the platform. Negative effects, if unaddressed, lead to undesired long-term consequences for the platform by developing a positive vicious cycle. Addressing negative effects require dynamic solution mechanisms that adapt to the changing landscape of platforms. The recommender systems literature has proposed multi-sided recommender systems (MSR) as a dynamic solution to many problems on platforms. However, current state-of-the-art MSRs do not consider uncertainty in predicting agents' choices, resulting in limited efficacy. We present a robust multi-sided recommender system that considers estimation errors in agents' choice to address this concern. Extensive experiments with agent-based models-ride-pooling and education platform-provide support for the efficacy and generalizability of the robust MSR to address negative effects.