Remanufacturing and the Component Commonality Decision

• 成果类型: Article
• 署名作者: Subramanian, Ravi; Ferguson, Mark E.; Toktay, L. Beril
• 署名单位: University System of Georgia; Georgia Institute of Technology; University of South Carolina System; University of South Carolina Columbia
• 刊物名称: PRODUCTION AND OPERATIONS MANAGEMENT
• ISSN/ISSBN: 1059-1478
• DOI: 10.1111/j.1937-5956.2012.01350.x
• 发表日期: 2013
• 页码: 36-53
• 关键词: product; DESIGN; COMPETITION; RECOVERY; IMPACT

摘要

Firms often determine whether or not to make components common across products by focusing on the manufacturing and sales of new products only. However, component commonality decisions that ignore remanufacturing can adversely affect the profitability of the firm. In this article we analyze how remanufacturing could reverse the OEM's commonality decision that is based on the manufacturing and sales of new products only. Specifically, we determine the conditions under which the OEM's optimal decision on commonality may be reversed and illustrate how her profit can be significantly higher if remanufacturing is taken into account ex ante. We illustrate the implementation of our model for two products in the Apple iPad (TM) family.