Markov perfect equilibrium advertising strategies of Lanchester duopoly model: A technical note

• 成果类型: Article
• 署名作者: Jarrar, R; Martín-Herrán, G; Zaccour, G
• 署名单位: Universite de Montreal; Universite de Montreal; HEC Montreal; Universidad de Valladolid
• 刊物名称: MANAGEMENT SCIENCE
• ISSN/ISSBN: 0025-1909
• DOI: 10.1287/mnsc.1040.0249
• 发表日期: 2004
• 页码: 995-1000
• 关键词: Lanchester model; advertising strategies; Markov perfect nash equilibrium

摘要

We propose a numerical approach to compute stationary Markov perfect Nash equilibrium advertising strategies of the Lanchester model. The algorithm can be implemented using a standard mathematical package, and, importantly, it does not require that the players discount their future earnings at a zero rate, an assumption that has been made in the literature.