Biform games

• 成果类型: Article
• 署名作者: Brandenburger, Adam; Stuart, Harborne
• 署名单位: New York University; Columbia University
• 刊物名称: MANAGEMENT SCIENCE
• ISSN/ISSBN: 0025-1909
• DOI: 10.1287/mnsc.1060.0591
• 发表日期: 2007
• 页码: 537-549
• 关键词: noncooperative game; EFFICIENCY; BUSINESS STRATEGY; Cooperative game

摘要

Both noncooperative and cooperative game theory have been applied to business strategy. We propose a hybrid noncooperative-cooperative game model, which we call a biform game. This is designed to formalize the notion of business strategy as making moves to try to shape the competitive environment in a favorable way. (The noncooperative component of a biform game models the strategic moves. The cooperative component models the resulting competitive environment.) We give biform models of various well-known business strategies. We prove general results on when a business strategy, modelled as a biform game, will be efficient.