Does component sharing help or hurt reliability? An empirical study in the automotive industry

成果类型:
Article
署名作者:
Ramdas, Kamalini; Randall, Taylor
署名单位:
University of Virginia; Utah System of Higher Education; University of Utah
刊物名称:
MANAGEMENT SCIENCE
ISSN/ISSBN:
0025-1909
DOI:
10.1287/mnsc.1070.0791
发表日期:
2008
页码:
922-938
关键词:
empirical study benefits of specific design QUALITY component sharing
摘要:
Component sharing-the use of a component on multiple products within a firm's product line-is widely practiced as a means of offering high variety at low cost. Although many researchers have examined tradeoffs involved in component sharing, little research has focused on the impact of component sharing on quality. In this paper, we examine how component sharing impacts one dimension of quality-reliability-defined as mean time to failure. Design considerations suggest that a component designed uniquely for a product will result in higher reliability due to the better fit of the component within the architecture of the product. On the other hand, the learning curve literature suggests that greater experience with a component can improve conformance quality, and can increase reliability via learning from end-user feedback. The engineering literature suggests that improved conformance in turn increases reliability. Sharing a component across multiple products increases experience, and hence, should increase reliability. Using data from the automotive industry, we find support for the hypothesis that higher component reliability is associated with higher cumulative experience with a component. Further, we find support for the hypothesis that higher component reliability is associated with a component that has been designed uniquely for a product. This finding suggests that the popular design strategy of component sharing can in some cases compromise product quality, via reduced reliability.