A static approximation for dynamic demand substitution with applications in a competitive market
成果类型：
Article
署名作者：
Hopp, Wallace J.; Xu, Xiaowei
署名单位：
University of Michigan System; University of Michigan; Rutgers University System; Rutgers University New Brunswick; Rutgers University Newark
刊物名称：
OPERATIONS RESEARCH
ISSN/ISSBN：
0030-364X
DOI：
10.1287/opre.1080.0541
发表日期：
2008
页码：
630-645
关键词：
摘要：
We propose a static approximation of dynamic demand substitution behavior based on a fluid network model and a service-inventory mapping. This approximation greatly enhances our ability to analyze the interdependent inventory/service, price, and product assortment decisions in noncompetitive and competitive scenarios with demand substitution. We demonstrate that the approximation is well behaved and then apply it to two previously intractable applications. First, we study a price and service competition between single-product retailers. After establishing a unique pure-strategy Nash equilibrium, we find that competition results in lower price, higher demand, and a higher level of inventory. We also observe that the aggregate profit and inventory level increase to positive constants as the number of retailers goes to infinity. Second, we study a duopolistic competition on price, service, and product assortment. We establish a pure-strategy Nash equilibrium for the product assortment competition and identify a condition for uniqueness. We find that competition on both price and product assortment results in lower price and less variety for each competitor, but the total number of products and the aggregate inventory level in a duopoly market are both likely to be higher than in a monopolistic market.