Customer behavior modeling in revenue management and auctions: A review and new research opportunities

• 成果类型: Review
• 署名作者: Shen, Zuo-Jun Max; Su, Xuanming
• 署名单位: University of California System; University of California Berkeley; University of California System; University of California Berkeley
• 刊物名称: PRODUCTION AND OPERATIONS MANAGEMENT
• ISSN/ISSBN: 1059-1478
• 发表日期: 2007
• 页码: 713-728
• 关键词: customer behavior; revenue management; Dynamic pricing; auctions

摘要

Customer behavior modeling has been gaining increasing attention in the operations management community. In this paper we review current models of customer behavior in the revenue management and auction literatures and suggest several future research directions.