Better late than never: A study of late entrants in household electrical equipment

• 成果类型: Article
• 署名作者: Shamsie, J; Phelps, C; Kuperman, J
• 署名单位: Michigan State University; Michigan State University's Broad College of Business; University of Washington; University of Washington Seattle; Minnesota State Colleges & Universities; Minnesota State University Moorhead
• 刊物名称: STRATEGIC MANAGEMENT JOURNAL
• ISSN/ISSBN: 0143-2095
• DOI: 10.1002/smj.364
• 发表日期: 2004
• 页码: 69-84
• 关键词: entry timing; late movers; resource-based view; strategic positioning

摘要

For the most part, studies on timing of entry have attempted to determine the advantages that early entrants may be able to develop and hold over subsequent entrants. Given that a large number of firms attempt to enter at a much later stage in the development of the market, it is particularly surprising that little research has attempted to examine the differences in the ability of late movers to penetrate the market. In this paper, we focus exclusively on late movers and examine the extent to which their early success can be tied to existing market conditions, their resource strengths, and their strategic positioning. Copyright (C) 2003 John Wiley Sons, Ltd.