BEHAVIORAL STRATEGY

• 成果类型: Article
• 署名作者: Powell, Thomas C.; Lovallo, Dan; Fox, Craig R.
• 署名单位: University of Oxford; University of Oxford; University of Sydney; University of California System; University of California Los Angeles
• 刊物名称: STRATEGIC MANAGEMENT JOURNAL
• ISSN/ISSBN: 0143-2095
• DOI: 10.1002/smj.968
• 发表日期: 2011
• 页码: 1369-1386
• 关键词: behavioral strategy; PSYCHOLOGY; cognition; JUDGMENT; decision making

摘要

Behavioral strategy merges cognitive and social psychology with strategic management theory and practice. Despite much progress, the aims and boundaries of behavioral strategy remain unclear. In this paper we define behavioral strategy and identify the main unsolved problems. We propose a unifying conceptual framework for behavioral strategy and conclude by introducing the papers of the Special Issue on the Psychological Foundations of Strategic Management. Copyright (C) 2011 John Wiley & Sons, Ltd.