Constrained Assortment Optimization Under the Cross-Nested Logit Model

• 成果类型: Article
• 署名作者: Le, Cuong; Mai, Tien
• 署名单位: Singapore Management University
• 刊物名称: PRODUCTION AND OPERATIONS MANAGEMENT
• ISSN/ISSBN: 1059-1478
• DOI: 10.1177/10591478241263857
• 发表日期: 2024
• 页码: 2073-2090
• 关键词: Constrained assortment optimization; cross-nested logit; Discretization; mixed-integer linear programming

摘要

We study the assortment optimization problem under general linear constraints, where the customer choice behavior is captured by the cross-nested logit model. In this problem, there is a set of products organized into multiple subsets (or nests), where each product can belong to more than one nest. The aim is to find an assortment to offer to customers so that the expected revenue is maximized. We show that, under the cross-nested logit model, the unconstrained assortment problem is NP-hard even when there are only two nests, and the problem is generally NP-hard to approximate to any constant factors. To tackle this challenging problem, we develop a new discretization mechanism to approximate the problem by a linear fractional program with a performance guarantee of ( 1 - & varepsilon; ) / ( 1 + & varepsilon; ) , for any accuracy level & varepsilon; > 0 . We then show that optimal solutions to the approximate problem can be obtained by solving mixed-integer linear programs. We further show that our discretization approach can also be applied to solve a joint assortment optimization and pricing problem, as well as an assortment problem under a mixture of cross-nested logit models to account for multiple classes of customers. Our empirical results on a large number of randomly generated test instances demonstrate that, under a performance guarantee of 90% (i.e., expected revenues are guaranteed to be at least 90% of the optimal revenue), the percentage gaps between the objective values obtained from our approximation methods and the optimal expected revenues are no larger than 1.2%.