Competition in a multimarket environment: The case of market exit

• 成果类型: Article
• 署名作者: Boeker, W; Goodstein, J; Stephan, J; Murmann, JP
• 署名单位: State University of New York (SUNY) System; University at Buffalo, SUNY; Washington State University; Columbia University
• 刊物名称: ORGANIZATION SCIENCE
• ISSN/ISSBN: 1047-7039
• DOI: 10.1287/orsc.8.2.126
• 发表日期: 1997
• 页码: 126-142
• 关键词: competition; market exit; multipoint theory; multimarket contact; Hospitals

摘要

This paper explores how multimarket theory challenges the normal assumptions of competition in individual markets. Using a sample of hospitals, the authors found that the degree to which competitors compete in similar markets has a negative effect on market exit. Organizations that contract for services and consequently face fewer internal barriers to exit are more likely to exit from service markets.