Making sense in hypercompetitive environments: A cognitive explanation for the persistence of high velocity competition

• 成果类型: Article
• 署名作者: Bogner, WC; Barr, PS
• 署名单位: University System of Georgia; Georgia State University
• 刊物名称: ORGANIZATION SCIENCE
• ISSN/ISSBN: 1047-7039
• DOI: 10.1287/orsc.11.2.212.12511
• 发表日期: 2000
• 页码: 212-226
• 关键词: hypercompetition; STRATEGY FORMULATION; decision processes; cognition

摘要

This paper explores the cognitive aspects underlying industries in hypercompetitive environments. Hypercompetition represents a state of competition with rapidly escalating levels of competition and reduced periods of competitive advantage for firms. Tn hypercompetitive industries member firms act boldly and aggressively to create a state of competitive disequilibrium. In this paper we explore the particular conditions that managers encounter in making sense of hypercompetitive industries and argue that the nature of these conditions is such that conventional sensemaking frameworks will not work. We then describe the adaptive sensemaking practices established in the literature for dealing with temporary turbulence and suggest that in hypercompetition those processes continue indefinitely. We argue that these processes can become institutionalized as standard operating procedures within firms, and as shared recipes within industries, which in turn perpetuates hyperturbulent conditions.