Why Pseudonyms? Deception as Identity Preservation Among Jazz Record Companies, 1920-1929

• 成果类型: Article
• 署名作者: Phillips, Damon J.; Kim, Young-Kyu
• 署名单位: University of Chicago
• 刊物名称: ORGANIZATION SCIENCE
• ISSN/ISSBN: 1047-7039
• DOI: 10.1287/orsc.1080.0371
• 发表日期: 2009
• 页码: 481-499
• 关键词: ORGANIZATIONAL IDENTITY; deception; cultural markets

摘要

This paper theoretically and empirically engages the relationship between organizational identity and deception using the market for early jazz recordings as a setting. In this setting, pseudonyms (where a recording is reissued under a fictitious name) were used deceptively as a way to preserve a firm's identity while selling pro. table but identity-threatening products to the mass market. Firms founded in the Victorian Era actively sought alignment with the cultural elite and used pseudonyms to deceive observers into believing that their production of cultural products was consistent with their Victorian Era identity. In effect, pseudonyms allowed these firms to decouple their position in identity space from their position in product space by inflating production of identity-preserving products. Using product data from jazz discographies, record company directories, and record advertisements in major U.S. newspapers, we provide strong empirical evidence that Victorian Era firms were active in using pseudonyms to preserve their identities.