DISCONFIRMATION OF CONSUMER EXPECTATIONS THROUGH PRODUCT TRIAL

成果类型:
Article
署名作者:
OLSON, JC; DOVER, PA
署名单位:
Dartmouth College
刊物名称:
JOURNAL OF APPLIED PSYCHOLOGY
ISSN/ISSBN:
0021-9010
DOI:
10.1037/0021-9010.64.2.179
发表日期:
1979
页码:
179-189
关键词:
来源URL: