Managing job seekers organizational image beliefs: The role of media richness and media credibility

• 成果类型: Article
• 署名作者: Cable, Daniel M.; Yu, Kang Yang Trevor
• 署名单位: University of North Carolina; University of North Carolina Chapel Hill; Nanyang Technological University
• 刊物名称: JOURNAL OF APPLIED PSYCHOLOGY
• ISSN/ISSBN: 0021-9010
• DOI: 10.1037/0021-9010.91.4.828
• 发表日期: 2006
• 页码: 828-840
• 关键词: ORGANIZATIONAL IMAGE; RECRUITMENT; ORGANIZATIONAL KNOWLEDGE; recruitment media; MEDIA RICHNESS

摘要

In this article, the authors assessed job seekers' organizational image beliefs before and after they experienced 3 recruitment media. The authors examined whether perceptions of media richness and credibility were related to improvements in the correspondence between job seekers' image beliefs and firms' projected images. Both media richness and credibility perceptions were associated with correspondence between job seekers' image beliefs and firms' projected images. However, results revealed that richness and credibility perceptions were likely to enhance job seekers' initial beliefs about firms' images when their beliefs were positive but did not diminish job seekers' beliefs about firms' images when their initial impressions were too positive.