INTERNATIONAL STRATEGY AND ENVIRONMENT - AN ASSESSMENT OF THE PERFORMANCE RELATIONSHIP
成果类型：
Article
署名作者：
CARPANO, C; CHRISMAN, JJ; ROTH, K
署名单位：
University of Calgary; University of South Carolina System; University of South Carolina Columbia
刊物名称：
JOURNAL OF INTERNATIONAL BUSINESS STUDIES
ISSN/ISSBN：
0047-2506
DOI：
10.1057/palgrave.jibs.8490216
发表日期：
1994
页码：
639-656
关键词：
摘要：
This study develops a classification of international business-level strategies built on the dimensions of segment differentiation and geographic scope. In addition, performance outcomes associated with specific international environment and business-level strategy matches are suggested. Using information from firms competing in both global and multidomestic industries, the study finds that geographic scope and segment differentiation can be used to distinguish four international strategies, the effectiveness of which is a function of the environments in which firms compete.