CUSTOMER EVALUATION OF PRODUCTS IN A GLOBAL MARKET
成果类型：
Article
署名作者：
SAMIEE, S
刊物名称：
JOURNAL OF INTERNATIONAL BUSINESS STUDIES
ISSN/ISSBN：
0047-2506
DOI：
10.1057/palgrave.jibs.8490213
发表日期：
1994
页码：
579-604
关键词：
摘要：
Marketing scholars' interest in the influence of source countries on product evaluations has intensified during the past twenty-five years. As this research tradition has evolved, the literature has gradually gained more depth and sophistication. Nevertheless, research in this area lacks a common conceptual framework. Furthermore, research priorities with regard to the role of this area of inquiry within the broader field of consumer behavior, marketing and general business decisions have not been made clear. This article rationalizes the buying decision processes within the context of source-country influences and offers a conceptual framework for further development. In addition, it links country-level considerations to firm-level decisionmaking, thus providing a foundation for meaningful managerial decisions.
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