Exchange rate pass-through and international pricing strategy: A conceptual framework and research propositions
成果类型：
Article
署名作者：
Clark, T; Kotabe, M; Rajaratnam, D
署名单位：
Southern Illinois University System; Southern Illinois University; Pennsylvania Commonwealth System of Higher Education (PCSHE); Temple University; Baylor University
刊物名称：
JOURNAL OF INTERNATIONAL BUSINESS STUDIES
ISSN/ISSBN：
0047-2506
DOI：
10.1057/palgrave.jibs.8490069
发表日期：
1999
页码：
249-268
关键词：
摘要：
The extent to which exchange rate fluctuations affect international prices is called exchange rate pass-through. This paper develops a conceptual model in explaining how exchange rate fluctuations are channeled into international pricing strategy, and offers research propositions. Our model posits that the extent of exchange rate pass-through in international pricing is affected by the firm's pricing orientation, performance orientation, distribution policy, and brand equity, as well as by exchange rate uncertainty and competitive symmetry.