A measure of export market orientation: Scale development and cross-cultural validation
成果类型：
Article
署名作者：
Cadogan, JW; Diamantopoulos, A; de Mortanges, CP
署名单位：
Aston University; Loughborough University; Maastricht University; University of Liege
刊物名称：
JOURNAL OF INTERNATIONAL BUSINESS STUDIES
ISSN/ISSBN：
0047-2506
DOI：
10.1057/palgrave.jibs.8490834
发表日期：
1999
页码：
689-707
关键词：
摘要：
This study reports on the construction and psychometric assessment of a measure of export market orientation. Four multi-item scales were developed showing strong evidence of reliability and convergent, discriminant, and nomological validity in samples of U.K. and Dutch exporters. Further analysis revealed full invariance of the final measure across the two country samples. Several suggestions for applying the measure in substantive research are offered.
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