Profiles of Internet buyers in 20 countries: Evidence for region-specific strategies
成果类型：
Article; Proceedings Paper
署名作者：
Lynch, PD; Beck, JC
刊物名称：
JOURNAL OF INTERNATIONAL BUSINESS STUDIES
ISSN/ISSBN：
0047-2506
DOI：
10.1057/palgrave.jibs.8490992
发表日期：
2001
页码：
725-748
关键词：
摘要：
The prospect of an emerging global Internet consumer entices many internationalizing organizations as it would enable standardization of Internet strategies on a worldwide basis. A sample of advanced Internet users from 20 countries shows differences in beliefs, attitudes, perceptions, and Internet buying behavior depending on user experience, and home country or region. There were important differences after controlling for social, cultural and macro-economic variables. Implications for a regional approach to global e-commerce strategies are discussed.
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