Product stereotypes, strategy and performance satisfaction: The case of Chinese exporters
成果类型：
Article
署名作者：
Brouthers, LE; Xu, KF
署名单位：
University System of Ohio; University of Akron; University of Texas System; University of Texas at San Antonio
刊物名称：
JOURNAL OF INTERNATIONAL BUSINESS STUDIES
ISSN/ISSBN：
0047-2506
DOI：
10.1057/palgrave.jibs.8491038
发表日期：
2002
页码：
657-677
关键词：
摘要：
Does following a product strategy of price leadership result in superior performance satisfaction for Chinese exporters? Does branding products and targeting less developed countries significantly improve Chinese exporters' satisfaction with export performance? Results indicate performance satisfaction decreased when Chinese firms pursued price leadership product strategies. While performance satisfaction increased when Chinese exporters used a branding product strategy, branding products and targeting other less developed countries with these brands significantly increased performance satisfaction over branding alone.
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