Broadening the foreign market entry mode decision: separating ownership and control

• 成果类型: Article
• 署名作者: Brown, JR; Dev, CS; Zhou, Z
• 署名单位: Virginia Polytechnic Institute & State University; Cornell University; University of Hong Kong
• 刊物名称: JOURNAL OF INTERNATIONAL BUSINESS STUDIES
• ISSN/ISSBN: 0047-2506
• DOI: 10.1057/palgrave.jibs.8400050
• 发表日期: 2003
• 页码: 473-488
• 关键词: foreign market entry; competitive advantages; OWNERSHIP; Control

摘要

This paper argues that the ownership and control dimensions of foreign market entry mode choice should be separated, and that foreign market entry mode decisions should be expanded to business activities beyond production and distribution. Empirical results from the global hotel industry indicate that the transferability of the entrant's competitive advantages, the local market's absorptive capacity, and the availability of trustworthy local partners differentially affect the ownership and control dimensions of the entry mode decision.