Understanding consumer animosity in an international crisis: nature, antecedents, and consequences

• 成果类型: Article
• 署名作者: Leong, Siew Meng; Cote, Joseph A.; Ang, Swee Hoon; Tan, Soo Jiuan; Jung, Kwon; Kau, Ah Keng; Pornpitakpan, Chanthika
• 署名单位: National University of Singapore; Washington State University
• 刊物名称: JOURNAL OF INTERNATIONAL BUSINESS STUDIES
• ISSN/ISSBN: 0047-2506
• DOI: 10.1057/palgrave.jibs.8400392
• 发表日期: 2008
• 页码: 996-1009
• 关键词: animosity; asia; CRISIS; International marketing

摘要

The nature, antecedents, and consequences of consumer animosity during the 1997 Asian economic crisis are investigated, based on a large-scale survey of 2000 adult consumers representative of five affected nations (Indonesia, Malaysia, Singapore, South Korea, and Thailand). An animosity model was developed and tested with the US and Japan as target countries. As predicted, stable and situational animosity reduced willingness to buy products from a perceived hostile national entity. Affective evaluations and cognitive judgments were negatively influenced by situational animosity but not by stable animosity. As expected, situational animosity was increased by external attribution, perceived external control, and stable animosity. Implications of these findings are discussed, and directions for future research suggested.