International attention and multinational enterprise performance

• 成果类型: Review
• 署名作者: Bouquet, Cyril; Morrison, Allen; Birkinshaw, Julian
• 署名单位: International Institute for Management Development (IMD); INSEAD Business School; University of London; London Business School
• 刊物名称: JOURNAL OF INTERNATIONAL BUSINESS STUDIES
• ISSN/ISSBN: 0047-2506
• DOI: 10.1057/jibs.2008.64
• 发表日期: 2009
• 页码: 108-131
• 关键词: COGNITION; attention management; INTERNATIONALIZATION; executive skills; international experience; multinational performance

摘要

This study examines the performance consequences of international attention, defined as the extent to which headquarters executives in the multinational enterprise (MNE) invest time and effort in activities, communications, and discussions aimed at improving their understanding of the global marketplace. Using detailed questionnaire and archival data on 135 MNEs, our analysis revealed three significant findings. First, international attention can be operationalized as a meta-construct that consists of three interrelated and reinforcing dimensions. Second, international attention has a curvilinear ( inverted U-shape) relationship with MNE performance. Third, the performance benefits of international attention increase with three categories of moderating factors: the international assignment experience of top executives, the independence of value-adding activities across country locations, and the degree of industry dynamism.