The pace of MNEs' sequential entries: Cumulative entry experience and the dynamic process

• 成果类型: Article
• 署名作者: Gao, Gerald Yong; Pan, Yigang
• 署名单位: University of Missouri System; University of Missouri Saint Louis; York University - Canada
• 刊物名称: JOURNAL OF INTERNATIONAL BUSINESS STUDIES
• ISSN/ISSBN: 0047-2506
• DOI: 10.1057/jibs.2010.15
• 发表日期: 2010
• 页码: 1572-1580
• 关键词: pace of sequential entries; learning cumulative; entry experience mode switch

摘要

This study examines the pace with which multinational enterprises undertake sequential entries in a foreign market We focus on learning effects from cumulative entry experience of different modes within a host market Moreover, we investigate the dynamic process of entry mode switch, and how cumulative entry experience reduces the expansion constraint Using a dataset of sequential entries by US firms in China during 1979-2002, we find that the impact of cumulative entry experience on the pace of sequential entries varies across different modes Further, firms with more cumulative entry experience can cope with the constraint of entry mode switch Journal of International Business Studies (2010) 41, 1572-1580 doi 10 1057/jibs 2010 15