When Moral Identity Symbolization Motivates Prosocial Behavior: The Role of Recognition and Moral Identity Internalization

• 成果类型: Article
• 署名作者: Winterich, Karen Page; Aquino, Karl; Mittal, Vikas; Swartz, Richard
• 署名单位: Pennsylvania Commonwealth System of Higher Education (PCSHE); Pennsylvania State University; Pennsylvania State University - University Park; University of British Columbia; Rice University
• 刊物名称: JOURNAL OF APPLIED PSYCHOLOGY
• ISSN/ISSBN: 0021-9010
• DOI: 10.1037/a0033177
• 发表日期: 2013
• 页码: 759-770
• 关键词: Prosocial behavior; symbolization; RECOGNITION; MORAL IDENTITY; Volunteering

摘要

This article examines the role of moral identity symbolization in motivating prosocial behaviors. We propose a 3-way interaction of moral. identity symbolization, internalization, and recognition to predict prosocial behavior. When moral identity internalization is low, we hypothesize that high moral identity symbolization motivates recognized prosocial behavior due to the opportunity to present one's moral characteristics to others. In contrast, when moral identity internalization is high, prosocial behavior is motivated irrespective of the level of symbolization and recognition. Two studies provide support for this pattern examining volunteering of time. Our results provide a framework for predicting prosocial behavior by combining the 2 dimensions of moral identity with the situational factor of recognition.