Organizational identity, image, and adaptive instability

• 成果类型: Article
• 署名作者: Gioia, DA; Schultz, M; Corley, KG
• 署名单位: Pennsylvania Commonwealth System of Higher Education (PCSHE); Pennsylvania State University; Pennsylvania State University - University Park; Copenhagen Business School
• 刊物名称: ACADEMY OF MANAGEMENT REVIEW
• ISSN/ISSBN: 0363-7425
• DOI: 10.2307/259263
• 发表日期: 2000
• 页码: 63-81
• 关键词: SUBSTANCE; responses; strategy; paradigm

摘要

Organizational identity usually is portrayed as that which is core, distinctive, and enduring about the character of an organization. We argue that because of the reciprocal interrelationships between identity and image, organizational identity, rather than enduring, is better viewed as a relatively fluid and unstable concept. We further argue that instead of destabilizing an organization. this instability in identity is actually adaptive in accomplishing change. The analysis leads to some provocative, but nonetheless constructive. implications for theory, research, and practice.