The problem of search and deliberation in economic action: When social networks really matter

• 成果类型: Article
• 署名作者: Rangan, S
• 署名单位: INSEAD Business School
• 刊物名称: ACADEMY OF MANAGEMENT REVIEW
• ISSN/ISSBN: 0363-7425
• DOI: 10.2307/259208
• 发表日期: 2000
• 页码: 813-828
• 关键词: INTERLOCKING DIRECTORATES; STRUCTURAL EMBEDDEDNESS; MARKET; ORGANIZATIONS; alliances; trust; LINKS; CONSTRUCTION; industry; exchange

摘要

It has been argued persuasively that social networks hold relevance for economic action. Yet, in light of the taken-foe-granted role of prices, it is crucial to specify when and how social networks influence the efficiency of economic actions taken by actors oriented primarily, as business firms tend to be, toward economic objectives. In this article I contend that when actors need to but cannot, independently or via market mechanisms, cost-effectively ascertain the identity and reliability of potential exchange partners, then scope exists for social networks to appreciably and systematically influence efficiency.