Designing virtual customer environments for new product development: Toward a theory

• 成果类型: Article
• 署名作者: Nambisan, S
• 署名单位: Rensselaer Polytechnic Institute
• 刊物名称: ACADEMY OF MANAGEMENT REVIEW
• ISSN/ISSBN: 0363-7425
• 发表日期: 2002
• 页码: 392-413
• 关键词: KNOWLEDGE MANAGEMENT; consumer; COMMUNICATION; INFORMATION; involvement; TECHNOLOGY; ORGANIZATION; INNOVATION; QUALITY; view

摘要

Virtual customer communities enable firms to establish distributed innovation models that involve varied customer roles in new product development. In this article I use a multitheoretic lens to examine the design of such virtual customer environments, focusing on four underlying theoretical themes (interaction pattern, knowledge creation, customer motivation, and virtual customer community-new product development team integration) and deriving their implications for virtual customer environment design. I offer propositions that relate specific virtual customer environment design elements to successful customer value creation, and thereby to new product development success.