Toward green narrative: Management and the evolutionary epic

• 成果类型: Review
• 署名作者: Starkey, K; Crane, A
• 署名单位: University of Nottingham; University of Nottingham
• 刊物名称: ACADEMY OF MANAGEMENT REVIEW
• ISSN/ISSBN: 0363-7425
• 发表日期: 2003
• 页码: 220-237
• 关键词: CORPORATE ENVIRONMENTALISM; ORGANIZATIONS; strategy; LIMITS; MYTH

摘要

We use a narrative perspective to explore the relevance of the sciences dealing with ecology for management theory and practice, presenting the issues of ecoscience from the perspective of green narrative, based on the evolutionary epic. Adopting an interpretive sensemaking perspective on narrative, we address the narratological basis of the evolutionary epic and examine the potential for the narrative to inform a new relationship between management and the natural environment. We suggest implications for management theory and practice by examining elements of the narrative.