A corporate social performance-corporate financial performance behavioral model for consumers

• 成果类型: Article
• 署名作者: Schuler, Douglas A.; Cording, Margaret
• 署名单位: Rice University
• 刊物名称: ACADEMY OF MANAGEMENT REVIEW
• ISSN/ISSBN: 0363-7425
• DOI: 10.5465/AMR.2006.21318916
• 发表日期: 2006
• 页码: 540-558
• 关键词: STAKEHOLDER THEORY; FIRM PERSPECTIVE; RESPONSIBILITY; involvement; BUSINESS; attitude; decisions; strategy; ETHICS; COSTS

摘要

We present a model linking corporate social performance (CSP) and corporate financial performance (CFP). Our CSP-CFP behavioral model for consumers examines the roles of information intensity and moral values in linking CSP with purchase behavior. We predict information intensity will influence the consumer's brand attitude, and we expect consumer moral values to have a main effect on purchase intentions. as well as to interact with information intensity in predicting purchase intentions.