The role of network resources in market entry: Commercial banks' entry investment banking, 1991-1997

• 成果类型: Article
• 署名作者: Jensen, M
• 署名单位: University of Michigan System; University of Michigan
• 刊物名称: ADMINISTRATIVE SCIENCE QUARTERLY
• ISSN/ISSBN: 0001-8392
• DOI: 10.2307/3556681
• 发表日期: 2003
• 页码: 466-497
• 关键词: social-structure; Embeddedness; ORGANIZATION; performance; COMPETITION; conformity; Similarity; centrality; reputation; strategy

摘要

This study focuses on the roles of interfirm ties and network status in firms gaining access to customers in newly entered markets, examining whether these network resources are transferable and therefore can be deployed outside the market in which they originated. The role of market ties and network status is examined in a comprehensive longitudinal sample of commercial banks' entry into investment banking from 1991 to 1997. Results show that though market ties and network status facilitate market entry, the importance of network status decreases in the presence of market ties, and the value of network status, unlike market ties, decreases over time after market entry and is less important to customers with more market experience.(.)